Hair By Alice Engwell
Hair By Alice Engwell
The Challenge
Alice, a talented hairstylist, approached me with the goal of developing a fresh, professional brand identity for her expanding freelance hair business. While Alice had established a strong reputation through word-of-mouth referrals, she needed a cohesive visual identity that reflected her growing client base and provided a sense of sophistication and personal touch.
The key challenge was to design a brand that stood out in the competitive hair and beauty industry, resonated with her clientele, and communicated both creativity and professionalism. Alice’s branding also needed to be flexible enough for use across various touchpoints – business cards, social media, signage, and other print collateral.
Alice envisioned a look that was modern but warm, with personal touches that reflected her love for organic, earthy elements. She specifically wanted to incorporate visual motifs such as bunny tail grasses, gold accents, and pampas grass, which all carry a soft, feminine, and natural feel. These elements would align with her styling services that center around creating effortless, romantic looks for brides and clients.
The Solution
After an initial discovery meeting, where I learned more about Alice’s style, vision, and target audience, I began to develop a brand identity that aligned with her goals. The focus was on creating a look that felt luxurious yet approachable, with a nod to her creative edge.
Key Brand Elements:
- Logo Design: The logo is an elegant script paired with clean modern typography. The fluidity of the script represents the art of hairstyling, while the sleek modern type adds balance and professionalism.
- Color Palette: A sophisticated and timeless combination of soft naturals with bold, muted tones was chosen. This creates a modern yet bohemian vibe,
- Graphic Elements: Subtle textural elements, such as waves and flowing lines, were added to the background designs, representing the movement and flow of hair, and reflecting Alice’s craft.
- Typography: The combination of a flowing handwritten font and a clean, sans-serif font helped communicate both the personal and professional sides of Alice’s business.
Application
The new branding was applied across various platforms, creating a cohesive look and feel. This included:
- Business Cards: Elegant business cards that were designed to leave a lasting impression with potential clients.
- Social Media Graphics: Custom templates for Instagram posts and stories, ensuring consistent branding and helping Alice maintain a professional look across her online presence.
- Stationery: Branded appointment cards and thank you notes helped to enhance the client experience.
The Outcome
The new brand identity helped Alice elevate her business image and gain new clients through a more polished and consistent look. Her Instagram following grew significantly after the rebrand, with clients regularly engaging with the new content. Alice reported a notable increase in bookings, particularly from high-end clients who appreciated the professionalism of her updated branding.